Case Study: Foodhub boosts non-organic revenue and MAUs with Apptrove Mobile Measurement Partner

Foodhub boosts non-organic revenue 73% with Apptrove

FoodHub, operating in a competitive industry, needed to better measure its marketing performance across digital and offline channels. Their challenge was to find a mobile measurement partner (MMP) that could track the complete user lifecycle from acquisition to post-install activity. They partnered with Apptrove to address this need.

Apptrove implemented its MMP solution, which provided insights into campaign performance and user behavior. Using this technology, FoodHub was able to track each campaign's impact, drastically lower acquisition costs, and reduce resource wastage. The results included a 73% month-over-month increase in non-organic revenue, a 94% increase in average monthly active users, and a 49% reduction in fraudulent installs.

Foodhub