Case Study: Delta Exchange achieves fraud-free crypto growth with Apptrove

Delta Exchange reduces fraudulent installs by 85% with Apptrove

Delta Exchange, a crypto exchange operating in a volatile and fraud-prone digital ecosystem, faced challenges in accurately attributing conversions and protecting its acquisition budget from fraudulent traffic. The company needed a mobile measurement platform (MMP) to gain visibility into the entire user journey and partnered with Apptrove to implement its MMP solution.

Apptrove provided a solution with fraud protection, deep linking, and crypto-compatible attribution windows. This allowed Delta Exchange to measure real user actions and ROI, optimize onboarding flows, and track high-intent in-app events. The results achieved with Apptrove included an 85% reduction in fraudulent installs, the tracking of over 20 high-intent events, and the onboarding of more than 150 paid and affiliate partners.

Delta Exchange