Case Study: GroMo boosts in-app purchases and reduces fraud with Apptrove

Decoding Economics of Growth at GroMo with Apptrove’s Mobile Marketing Platform

Gromo, a fintech company in India, faced significant challenges in scaling its app marketing operations. Despite high install rates, the company was plagued by low in-app engagement, partner fraud, and vanity metrics that clouded decision-making. Their existing mobile measurement partner (MMP) delivered inaccurate multi-channel tracking, poor customer support, and offered no customization, leading to asset losses and hindered growth. Gromo needed a dependable analytics ally to combat fraud and gain actionable insights.

Apptrove implemented its Mobile Marketing Platform to provide Gromo with a customized, intuitive dashboard and granular analytics. The solution included robust anti-fraud tools, customizable reporting, and smart deep links, giving Gromo a clear view of the customer journey and authentic partner performance. With dedicated customer success management, Apptrove helped Gromo refine its user acquisition strategy. The results were substantial, including a 238% quarterly increase in in-app purchases, a 22% rise in monthly active users, and a 42% decrease in fraudulent installs.

Gromo

Shubham Gupta

Growth Manager - Digital Marketing