Case Study: Banksathi achieves stronger ROI and fraud-free growth with Apptrove

BankSathi - Customer Case Study

BankSathi, a fintech company aiming to simplify financial product distribution in India, faced challenges with complex app marketing, overwhelming data from over 80,000 partners, and significant fraudulent activity that distorted their ROI. To achieve secure growth and better optimize campaigns, they turned to the vendor Apptrove and implemented its MMP (Mobile Measurement Platform) solution.

Apptrove provided a platform with advanced fraud detection and detailed performance insights, which enabled BankSathi to streamline operations and allocate resources more effectively. The solution identified over 32,000 fraudulent activities, reduced campaign costs by 46.34%, and drove a 400.22% increase in clicks. This partnership allowed BankSathi to scale confidently with a clear view of their marketing performance.

BankSathi

Moti Lal Saini

Head of Digital Marketing