Case Study: Wayne Metro Community Action Agency achieves nearly 50% fewer no-shows and boosts appointment success with Apptoto

Wayne Metro Community Action Agency - Customer Case Study

Wayne Metro Community Action Agency, a nonprofit serving low- and moderate-income residents of Wayne County, Michigan, faced extremely high no-show and rescheduling rates that disrupted access to critical services. To address this, Wayne Metro deployed Apptoto’s reminder service (text reminders and robocalls) to keep clients informed and prepared for required documentation and appointments.

Apptoto helped set up the account and craft initial messages, delivering reminders with links and a “press 1” option to reach the call center; the result was an almost 50% reduction in no-shows and nearly a 50% increase in successful appointments. By using Apptoto, Wayne Metro improved client readiness, lowered administrative burden, and freed staff time to serve more people in need.

Wayne Metro Community Action Agency

John F. Kennedy

President