Case Study: M. Scott Salon reduces no-shows and streamlines scheduling with Apptoto

M. Scott Salon - Customer Case Study

M. Scott Salon, the busy Salt Lake City studio of world‑renowned stylist M. Scott, faced calendar confusion, no‑shows and late arrivals, time‑consuming manual booking requests, and privacy concerns from using personal phones and email. To streamline scheduling and client communication, M. Scott Salon adopted Apptoto for automated reminders, notifications and online booking.

Apptoto implemented automated appointment reminders, push‑style notifications, one‑time texts to protect personal contact details, mass‑texting for running‑late alerts, and self‑scheduling/online booking. The result: no‑shows and late cancellations have been reduced dramatically—nearly eliminated—clients can reschedule themselves online, administrative time has been freed up, and customer feedback has been very positive, all driven by Apptoto’s features and support.

M. Scott Salon

Scott M

Hairdresser and Makeup Artist