Case Study: Neura achieves a 50% shorter sales cycle and cuts cost-per-lead by nearly 500% with Apptopia

NEURA shortens sales cycle by more than 50% using Apptopia

Neura, an AI platform that turns mobile sensory data into behavioral insights, faced a common go-to-market problem: with millions of apps available, they struggled to quickly identify viable partners and high-propensity leads for their SDK-based product. To solve this, Neura partnered with Apptopia and adopted Apptopia’s competitive mobile intelligence—specifically the Apptopia API—to better target and qualify prospects.

Using the Apptopia API streamed into Airtable, Neura built custom filters, real-time target lists, and enriched sales materials to prioritize high-fit accounts and time outreach. Apptopia’s data cut Neura’s sales cycle by more than 50% and reduced cost-per-lead by nearly 500%, improved cross-team alignment, and helped propel the company through a successful Series B—demonstrating the measurable impact of Apptopia’s solution.

Neura

Jared Fleitman

Head of Growth