Case Study: AdColony (mobile ad network) achieves 12% increase in monthly SDK integrations with Apptopia

AdColony’s monthly SDK integrations increase 12% with Apptopia

AdColony, a global mobile ad network focused on top-500 app penetration, needed better app-performance intelligence to guarantee brand-safe placements and to uncover emerging sales opportunities. After finding other providers lacking in accuracy and coverage, AdColony partnered with Apptopia for its mobile intelligence platform, including the Apptopia webtool and data services, to replace time-consuming manual research and improve visibility into app performance and SDK installs.

Apptopia delivered Report Builder (Sales Prospector), alerting, API-driven Custom Reports and a responsive customer success team so AdColony could build hyper-specific reports, get real-time milestone notifications, and centralize competitive research. As a result of using Apptopia, AdColony has scaled its sales pipeline and accelerated lead capture, achieving a measurable 12% increase in average monthly SDK integrations and earning recognition as “Best Mobile Ad Network.”

AdColony

Jonathan

AdColony