Case Study: NISIM Steinar International achieves consistent lead follow-up, Outlook integration, and improved employee management with Apptivo

Organizing and revamping sales process with Apptivo CRM and Contacts app

NISIM Steinar International, an innovator in hair care technology since 1993, was struggling with a limited CRM that couldn’t track emails, meetings, calls or tasks, didn’t synchronize with Microsoft Outlook, and lacked HR management capabilities. To address these gaps they turned to Apptivo and its CRM suite—using apps such as Contacts, Leads & Opportunities (with Sales stages) and Employees—to replace their previous system and centralize sales and contact data.

Apptivo’s business analysts implemented a solution combining Contacts, Sales stages in Leads & Opportunities, Office 365/Outlook integration and the Employee app, plus automated workflows and reminder pop-ups. As a result, Apptivo delivered real-time contact sync, consistent follow-ups, easier tracking of every sales opportunity, streamlined data management, and simplified employee performance tracking—saving managers time, improving responsiveness to customers, and reducing missed sales and data fragmentation.

NISIM Steinar International