Case Study: Descon Engineering Limited achieves a stronger bidding strategy with Apptivo

Apptivo boosts the Bidding Strategy of Descon Engineering Limited

Descon Engineering Limited, a Pakistan-based multinational engineering conglomerate, was struggling to manage bidding across multiple business units and sectors using spreadsheets. The company had difficulty keeping proper documentation on leads, opportunities, conversion rates, bid tracking, and reporting, while also coordinating visits and bid updates across divisions. Apptivo CRM, integrated with Office 365, was brought in to help streamline the process.

Apptivo implemented a more efficient bidding system using its CRM, Customers, Contacts, Leads, and especially Opportunities apps, along with automated forms, custom fields, dashboards, reporting, and follow-up tracking. As a result, Descon improved user experience, increased productivity, strengthened bidding accuracy, and boosted conversion rates, while also gaining better visibility into sales forecasts and opportunity status.

Descon Engineering Limited