Case Study: K-ippun Haru boosts revenue and personalization with Apptile

Redefining K-Beauty Through AI-Powered Personalization

K-ippun Haru, a retailer specializing in Korean skincare, faced the challenge of standing out in a competitive European market. To enhance customer experience and build loyalty, they needed a mobile strategy to offer personalized shopping. They partnered with Apptile to develop a bespoke mobile app to address this.

Apptile’s solution was a custom app featuring a product catalog, user reviews, and exclusive promotions. Its centerpiece was the Face AI tool, which uses artificial intelligence to provide personalized skincare recommendations from a user's photo. This innovative feature drove significant results: within 45 days, the app generated 27% of the company's total revenue, and 75% of users engaged with the Face AI tool.

K-ippun Haru