Case Study: Pet Republic achieves affordable mobile app growth with Apptile

Purrfect app, purrfect price Pet Republic switches to Apptile

Pet Republic, a prominent pet supply store in Indonesia, faced an unsustainable challenge with their original mobile app. The fixed monthly fee from their previous provider was too costly given their fluctuating in-app revenue, forcing them to discontinue the app within a year. They turned to the vendor Apptile for a new solution.

Apptile provided a cost-effective solution with its free-to-use Core plan, which charges only a small commission on sales. This pay-as-you-grow model allowed Pet Republic to relaunch their Android app with a mobile-optimized design and customized features, including a simplified checkout flow and WhatsApp integration. The new app successfully empowered the brand to experiment with the mobile channel on their own terms, with plans to add new features like loyalty points and an iOS version in the future.

Pet Republic