Case Study: Riyadh Air launches an interactive 3D livery microsite with Apptension

A Apptension Case Study

Preview of the Riyadh Air Case Study

Riyadh Air launches interactive 3D microsite in 3 weeks with Apptension

Apptension was approached by experiential design studio Fitzroy Hawk to build a high-impact 3D microsite for Riyadh Air. The challenge was to create a frictionless smartphone experience showcasing the airline's new livery for the Paris Air Show, with the entire development process constrained to an extremely tight deadline of just three weeks.

Apptension delivered the solution, an interactive microsite titled "The Future Takes Flight," within the three-week deadline. The final product featured a 360-degree model of the aircraft that users could explore via hotspots, available in both English and Arabic. This project successfully met its tight timeline and delivered a multifaceted digital experience for Riyadh Air's audience at the Paris Air Show.


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