Case Study: LESS_ reaches #1 in the App Store with Apptension

LESS_ reaches #1 in App Store in 3 days with Apptension

Apptension partnered with LESS_, a second-hand apparel startup, to help redefine its product strategy and rebuild its mobile app. The challenge was to transform an existing app that was misaligned with market needs and overloaded with features into a trusted platform for sustainable fashion that could handle intense traffic.

Apptension conducted workshops and research to re-scope the project, then built an MVP using React Native and a scalable backend on Google Cloud Platform. The solution included robust authentication and social features. Following its launch, the LESS_ app reached the #1 position in the App Store's shopping category in Poland within just three days and garnered over 700,000 users, becoming a popular and award-nominated shopping app in the region.

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