Case Study: Hoxton Mini Press creates an immersive East London storytelling experience with Apptension

Hoxton Mini Press promotes 86½ years with Apptension using eye-tracking and immersive storytelling

Hoxton Mini Press, a boutique publisher, approached Apptension with the challenge of creating an immersive storytelling website to promote a new book about East London's history. The key challenge was to engage users and make them stop to explore the human stories within the book, moving beyond a typical website experience through innovative interaction design.

Apptension developed a solution that functioned more like an RPG game than a simple website, incorporating smart interactions and additional input methods like eye-tracking via the user's camera. The resulting site won numerous awards, received positive feedback from major stakeholders, and successfully attracted organic visitors without any paid media.

Hoxton Mini Press