Case Study: ExpoDubai connects 2 million global visitors with Apptension's virtual event platform

ExpoDubai connects 2 million visitors in 9 months with Apptension

The customer ExpoDubai faced the challenge of delivering their monumental six-month international exposition to a global audience amidst the COVID-19 lockdowns, which prevented physical attendance. The vendor Apptension was approached to help develop a groundbreaking virtual event platform to digitally recreate the experience and connect millions of users worldwide.

Apptension developed a state-of-the-art space visualization app for ExpoDubai, featuring 3D modeling, digital passports, and extensive localization including Arabic translations. The solution was a major success, with 2 million users tuning in for the virtual opening ceremony, the majority accessing the event through the mobile app, effectively reimagining the exhibition for the digital age.