Case Study: Tesla transforms the car buying experience with Appstem

Tesla streamlines showroom experience across 120 locations with Appstem

Tesla Motors required a custom iPad application to revolutionize its in-store car buying experience, moving away from a clunky web browser-based system. The challenge for vendor Appstem was to create a seamless, future-proof app that would provide rich product information, a major "wow" factor for customers, and ensure global consistency across all retail locations.

Appstem developed a first-of-its-kind iOS app that streamlined the entire showroom process. The solution allowed product specialists to quickly answer questions and display stunning media on large screens, while also enabling features like test drive sign-ups via license swipe and seamless Salesforce integration. The result was an intuitive tool used consistently across 120 locations in over 40 countries, enhancing the experience for customers, salespeople, and marketers alike.

Tesla Motors