Case Study: Johnson & Johnson optimizes merchandising visibility with Appstem

Johnson & Johnson optimizes merchandising across 30+ brands with Appstem

Appstem developed a custom software solution for Johnson & Johnson to address a critical retail merchandising challenge. As a major consumer goods manufacturer, Johnson & Johnson needed a way to manage and visually monitor the complex, real-time presentation of its many products across numerous online and physical retail partners.

The solution was a real-time iPad and Apple TV app with a plug-and-play UI designed by Appstem. This app provided side-by-side comparisons of product placements on sites like Amazon and Target, enabling managers to swiftly scan and optimize displays. Appstem's work empowered Johnson & Johnson with data-driven insights for merchandising, leading to improved retail execution and sales support for its global brands.

Johnson & Johnson