Case Study: Spring Mobile streamlines field sales operations with AppSheet

Spring Mobile - Customer Case Study

SpringMobile, a GameStop subsidiary and premier AT&T/Cricket wireless retailer with over 1,500 locations, needed to streamline field sales and onboarding for a growing mobile workforce. Sales Execution Coordinator Antwain Jordan faced fragmented data across multiple spreadsheets, limits of Sheets/Excel for cloud-based real-time info, and a need to automate email and SMS workflows and enable timely reporting.

Using AppSheet with Google Sheets, Antwain built five customized apps (CRM, lead-capture web app, onboarding, etc.) that deliver real-time lead tracking, automated workflows, dashboards, and user monitoring. The apps cut processes from hours to minutes, provide instant notifications to sales reps, simplify nationwide communication and compliance, and accelerate new-hire setup—four of the apps are in daily use and have measurably improved time management and operational visibility.

Spring Mobile

Antwain Jordan

Sales Execution Coordinator