Case Study: Crowd Surfer Magazine achieves 20% distribution increase and streamlined deliveries with AppSheet

Crowd Surfer Magazine - Customer Case Study

Crowd Surfer Magazine, a monthly arts and music publication in Charlotte, NC, distributes to nearly 100 local locations. General Manager Neal MF Harper struggled with a chaotic delivery process run entirely over SMS—missed responses, duplicate visits, and no real-time visibility made coordination inefficient and error-prone.

Neal implemented an AppSheet add-on for Google Forms, building a working app overnight with mapping, filtered views for completed/uncompleted tasks, and a “call dibs” workflow so volunteers can claim locations. The app gave the team real-time coordination, reduced duplication, improved coverage, and enabled the magazine to increase distribution by 20% while cutting unnecessary printing.

Crowd Surfer Magazine

Neal MF Harper

General Manager