Case Study: Trinity Mirror achieves a 99% crash-free rate with AppSee

Trinity Mirror Harnesses Appsee's Mobile App Analytics to Reduce Crash Rates and Examine In-App User Behavior

Trinity Mirror, one of the UK’s largest publishers, was looking to improve its mobile news apps after moving development in-house and launching new versions across iOS and Android. The company needed better insight into user behavior and app crashes to refine the experience, reduce friction, and support its post-launch optimization efforts using AppSee’s mobile app analytics.

AppSee helped Trinity Mirror by providing crash recordings and user behavior analytics, enabling the team to better reproduce crashes and identify key navigation issues. As a result, Trinity Mirror achieved a 99% crash-free session rate and began optimizing “read more” links to increase articles per user by 20% over the next six months.

Trinity Mirror

Samuel Pascoe

Product Manager