Case Study: JoyTunes achieves 25% higher retention and doubles onboarding completions with Appsee

JoyTunes uses Appsee to improve retention, usability and conversions

JoyTunes, a gamified audio app that helps people learn and practice music, needed deeper insight into user behavior to eliminate usability issues and boost retention and in‑app conversions. The team’s challenge was to better understand where users struggled and how to increase engagement and progression through the app.

By implementing Appsee’s in‑app analytics — including single‑user session recordings and aggregated heatmaps — JoyTunes identified and fixed usability problems and optimized flows. Results included a 25% increase in 1‑week and 1‑month retention, a 20% rise in users reaching advanced levels after adding a tutorial, a doubling of onboarding completions (first song played), increased use of practice options, and an overall improvement in user experience and reduced frustration.

JoyTunes

Yoni Tsafir

App Developer