Case Study: Hudl achieves +75% 1-week retention, +1:30 avg session time and -60% crash rate with Appsee

Hudl increases user retention and decreases crash ratio with the help of Appsee's analytics

Hudl, a provider of sports video software for coaches, athletes and teams, needed to better understand how users interact with their mobile app and what was causing crashes so they could improve the user experience, increase retention and boost engagement.

By implementing Appsee’s visual in‑app analytics—session recordings, aggregated heatmaps and UI analysis—Hudl optimized app navigation and reproduced crash sequences to fix issues. The changes drove a 75% increase in 1‑week retention, added an average 1:30 minutes to session length, and reduced the crash ratio by 60%.

Hudl

Jimmy Winter

Product Manager