Case Study: The Weather Network achieves higher engagement and increased notification sign-ups with Appsee

How The Weather Network uses Appsee to obtain key insights on user behavior, engagement, and retention

The Weather Network, Pelmorex Corp.’s flagship weather service and Canada’s #1 weather app, needed to boost in‑app engagement and improve adoption of its Custom Notifications product. Despite strong user interest from surveys and focus groups, the mobile team couldn’t see where users were dropping off or which UI elements hurt conversion, so they sought analytics that would reveal both quantitative and qualitative usability issues.

Using Appsee’s qualitative mobile analytics—session recordings, touch heatmaps and UI analysis—the team visualized user journeys, identified notification funnel drop‑offs and uncovered layout and copy problems. Targeted changes (clearer affirmative text, reversed action button order, reordered notification types, simplified sign‑up and prioritized social sign‑up) removed friction, increased engagement and notification sign‑ups, and resolved key drop‑off points.

The Weather Network

The Weather Network

Lead iOS and Emerging Technologies