Case Study: busuu achieves improved localization and a 15% boost in China registrations with AppSee

busuu uses Appsee's mobile app analytics to examine user behavior and improve app localization

Busuu, a leading language-learning app with millions of users worldwide, faced a key challenge entering the Chinese market: users were abandoning critical flows like registration, and traditional analytics couldn’t show the screen-level “why” behind those drop-offs. The team needed qualitative insights to understand how Chinese users interacted with the app and which sign-up options they preferred.

By using Appsee’s qualitative analytics—session recordings and touch heatmaps—Busuu identified that Chinese users favored phone-number sign-up and pinpointed specific UI friction points. After optimizing the registration flow to emphasize phone-number onboarding and fixing the issues found, Busuu improved localization and increased user registrations in China by 15%.

busuu

Antoine Sakho

Head of Product