Case Study: AutoDoc achieves improved checkout conversion by identifying and fixing usability errors with AppSee

AutoDoc uses Appsee’s mobile app analytics to bolster purchase flows and checkout completion rates

AutoDoc is one of Europe’s leading online auto parts retailers, offering over a million parts across 26 countries and native Android and iOS apps for on-the-go ordering. The mobile apps team wanted the mobile purchase experience to match desktop but lacked tools to see how users actually interact with the checkout flow—basic metrics showed conversion rates but didn’t explain why users dropped off.

Using Appsee’s session recordings, the team watched real user journeys, discovered that many users couldn’t find the “add shipping address” button, and redesigned the control to be more intuitive. The change smoothed purchase flows, boosted checkout conversion rates, and was validated by follow-up recordings; Appsee remains the team’s primary tool for UX and performance insights.

AutoDoc

Natalia Omelyanenko

Appalachian Team Lead