Case Study: 365Scores reduces user complaints by 44% and blocks unsuitable in-app programmatic ads with AppSee

365Scores uses Appsee to successfully identify and block unsuitable in-app programmatic ads

365Scores is a leading personalized sports app (45M+ downloads, ranked #3 worldwide) that delivers scores, stats, news and video across 10 sports and 25+ languages. After building its own ad‑monetization stack and relying on programmatic exchanges where it lacked direct sales reps, the app began seeing a surge in user complaints tied to offensive, abusive, technically flawed, and low‑quality in‑app ads and needed a way to understand and control what users were actually seeing.

Using Appsee’s session recordings, 365Scores began watching real user sessions to identify problematic ads, share evidence with support, and take proactive action. The visibility let them drop two incompatible ad networks, optimize partner relationships, and cut user complaints by 44%, improving reputation and overall ad quality.

365Scores

Yevgeny Brener

VP of Marketing