Case Study: PostFinance engages young audiences with the Peeps app by Apps with love

PostFinance powers Peeps for ages under 30 with Apps with love over 3 years

PostFinance sought to engage its younger customers by creating a daily content app that showcased the diversity of young people in Switzerland. They partnered with the vendor Apps with love to develop a native app, Peeps, which would act as a "daily bubble burst" to break users out of their algorithmic content feeds and offer exclusive product discounts and raffles.

Apps with love was responsible for the full development of the native iOS and Android apps, the backend, and a CMS. Post-launch, they also provided ongoing support, hosting, and marketing services. To understand user acquisition, Apps with love integrated an ads attribution tool to analyze the user journey and optimize marketing channels. The app successfully provides PostFinance's under-30 customers free access to exclusive content and benefits, positioning PostFinance as an enabler for this demographic.

PostFinance