Case Study: Migros Genossenschafts Bund strengthens community engagement with Apps with love

Migros Genossenschafts Bund sends 33,000 postcards with Apps with love

Migros Genossenschafts Bund sought to address the issue of loneliness in Switzerland, particularly during the Christmas season, and encourage stronger cooperation within the community. To meet this challenge, they partnered with vendor Apps with love to create an online Christmas hub and a postcard generator service.

Apps with love developed a user-friendly postcard generator that allowed the public to easily create and send Christmas greetings. This solution, which included an intuitive backend, was central to the Migros Christmas Mail initiative. The campaign was a complete success, resulting in over 500,000 views of the campaign page and more than 33,000 postcards sent out, making a significant contribution against loneliness.

Migros Genossenschafts Bund