Case Study: OUTFRONT Media improves reporting speed and self-service analytics with Apps Associates

Apps Associates Helps OUTFRONT Media Rapidly Improve Reporting With Oracle BICS

OUTFRONT Media, the U.S. leader in out-of-home advertising, struggled to make full use of its large volume of transactional and cross-platform data. Users often relied on IT for reports, which drained resources and made it hard to get timely answers from Oracle EBS and other sales and inventory sources.

Apps Associates helped OUTFRONT Media implement an Oracle BICS-based cloud BI solution, followed by a DBaaS data warehouse and mobile-enabled self-service reporting. The initial rollout was completed in just five weeks with 15 reports, later expanding to nearly 225 users and more than 50 reports; data refreshes became daily, report delivery improved significantly, and decision-making across Sales, Finance, and Real Estate was faster and more consistent.

Outfront Media

Derek Hayden

Senior Vice President of Data Strategy and Analytics