Case Study: Fresh Tracks Canada achieves a 70% conversion lift with AppRocket

Fresh Tracks Canada lifts conversions 70% with AppRocket

Fresh Tracks Canada, a $50M luxury rail travel provider, faced a significant digital challenge. Their decade-old website and disparate software systems left their high-caliber offline experience with a fragmented digital one, including siloed data from 30+ years of customer history. They partnered with AppRocket for a full digital modernization to unify their systems and rebuild their website without disrupting their active business.

AppRocket rebuilt the site on a modern tech stack including React and a headless CMS, consolidated all customer data into a unified architecture, and built a custom itinerary-generation tool. The solution delivered a 70% lift in conversion rates versus the previous site, as confirmed by A/B testing. The successful engagement also helped Fresh Tracks Canada secure increased institutional funding and reposition itself ahead of its digital competitors.

Fresh Tracks Canada