Case Study: Lagunitas boosts Disorderly TeaHouse launch buzz with Approach Marketing

Lagunitas positions Disorderly TeaHouse as the “It” drink of Summer 2022 with Approach Marketing

Lagunitas, a brewery known for its craft beers, faced the challenge of successfully launching its new sparkling hard tea product, Disorderly TeaHouse, and positioning it as the must-have drink for Summer 2022. To achieve this, they partnered with the vendor Approach Marketing for a comprehensive public relations and marketing campaign.

Approach Marketing implemented a multi-faceted solution for Lagunitas that included strategic planning, campaign creation, and extensive media and influencer engagement. This strategy successfully generated significant visibility and buzz for the new product launch, effectively establishing Disorderly TeaHouse in the market for the summer season.

Lagunitas