Case Study: Lagunitas Brewing Company positions Disorderly TeaHouse as summer’s it drink with Approach Marketing

Lagunitas Brewing Company launches Disorderly TeaHouse with Approach Marketing for Summer 2022

Lagunitas Brewing Company, a brewery known for its craft beers, sought to successfully launch its new sparkling hard tea, Disorderly TeaHouse, and position it as the top drink for the summer. They enlisted Approach Marketing to handle the campaign creation and media relations for this new product.

Approach implemented a comprehensive strategy that included strategic planning, media relations, story ideation, and influencer engagement. The vendor secured strong earned media visibility for the launch, successfully establishing the new beverage as a must-have item for the season.

Lagunitas Brewing Company