Case Study: Butler achieves 2x more guest requests with Appricotsoft’s ButlerIQ AI concierge

Butler doubles guest requests with Appricotsoft's AI concierge

Appricotsoft partnered with Butler, a UK-based hospitality technology startup, to address a major industry challenge: the hotel room phone had become obsolete, creating a significant barrier for guests to request services due to language issues, friction, and social hesitation. This invisible problem meant hotels were losing out on potential revenue from their amenities without any data to understand the unmet demand.

Appricotsoft engineered ButlerIQ, a privacy-first voice AI concierge, as the solution. The system featured an on-device wake word, support for over 60 languages, and smart routing of guest requests to the appropriate hotel staff. The results from a live London pilot were immediate, with ButlerIQ processing twice as many guest requests as the room phone, driving a revenue uplift in food and beverage orders, and providing hotels with a completely new operational data layer.

Butler