Case Study: Barber's Blueprint achieves $1,700+ monthly revenue boost with Appointy

Reserve with Google helps New York-based barbershop earn $1,700 additional revenue every month

Barber’s Blueprint, a New York barbershop founded by Arthur Iskhakov in 2011, aimed to offer affordable, stylish cuts but struggled to attract new clients on a limited marketing budget. Arthur was already using Appointy to cut down on disruptive phone calls, yet needed a cost-effective way to stand out in a crowded hair & beauty market and bring in more customers.

By opting into Reserve with Google through Appointy, Barber’s Blueprint gained early visibility with a listing that included photos, reviews and a “Book Online” button, making it easy for highly engaged searchers to book instantly. The result: 50+ bookings per month (about 2 per day), $1,700+ additional revenue monthly (over $36K total from RwG bookings), 463 new customers, and a 2x increase in bookings in 2019 after being featured as an RwG-recommended location.

Barber's Blueprint

Arthur Iskhakov

Owner