Case Study: Mamas & Papas achieves seamless online booking and 43% more bookings with Appointedd

Mamas & Papas - Customer Case Study

Mamas & Papas, the baby products retailer, wanted to improve its personal shopping and event booking experience but was held back by an outdated online booking system that created friction for customers and limited access to journey data. They partnered with Appointedd to replace the legacy process with a more seamless booking solution.

Appointedd delivered a tailored, API-driven booking platform with real-time reporting, store check-in integration, and training for in-store teams, helping Mamas & Papas streamline its online-to-offline customer journey. The result was a smoother omnichannel experience and a 43% increase in online bookings, alongside better visibility into customer behaviour and conversion drop-off.

Mamas & Papas

Chris Greenwood

Chief Information Officer