Case Study: NewPubCo achieves 430% higher ad income and 220% more installs with Appodeal

NewPubCo boosts ad income by 430% with Appodeal

NewPubCo, the creator of the popular Dominoes mobile game, faced challenges with low ad revenue and slower-than-expected user growth. They partnered with the vendor Appodeal and its Growth Platform to revitalize their monetization and user acquisition strategy.

Appodeal implemented a comprehensive solution involving A/B testing of ad networks and price floors to boost monetization, while also optimizing geo-targeted user acquisition campaigns. This strategy resulted in a 430% increase in total ad income and a 220% increase in total installs for NewPubCo, alongside a 20% boost in Ad ARPU.

NewPubCo