Case Study: Listonic boosts ARPDAU by 35% with Appodeal

Listonic boosts ARPDAU by 35% with Appodeal

Listonic, a shopping list app with 1.5 million monthly active users, faced a critical and unexpected downturn in its ARPDAU and ad revenues. The customer contacted Appodeal after its fill rates plummeted and daily ad impressions per user dropped significantly, threatening its monetization strategy which relied heavily on banner ads.

Appodeal's monetization experts diagnosed the issue as a problem with a key ad network and then optimized the ad setup by tuning a single parameter: the banner refresh rate. By changing the default refresh rate, Appodeal helped Listonic achieve a 35% increase in ARPDAU and double its ad impressions per user within a month. This success allowed Listonic to reinvest the new profits into user acquisition campaigns, driving further growth.

Listonic