Case Study: GRYKUBY grows Infinite Minesweeper with Appodeal

GRYKUBY grows Infinite Minesweeper to 1M downloads with Appodeal

GRYKUBY, a mobile game studio founded by Jakub Sobuń, developed the hit game Infinite Minesweeper. The studio faced challenges with user acquisition and effective monetization, having previously burned cash on unsuccessful UA efforts. They sought a monetization partner that could provide both technological support and a more human, invested approach to help grow their unique game.

Appodeal provided its mediation SDK and dedicated support, integrating seamlessly and investing in a no-strings-attached soft launch for GRYKUBY. The solution included UA funding, creative production, and valuable insights that led to growth. As a result, Appodeal helped GRYKUBY's game surpass 1 million downloads and maintain 200,000 active players, achieving a strong 30% day-one retention rate in the US market.

GRYKUBY