Case Study: Quitter's Circle helps tens of thousands quit smoking with Appnovation

Using digital to help tens of thousands to quit smoking

Quitter’s Circle, a partnership involving Pfizer and the American Lung Association, needed a digital way to help people quit smoking by building an engaging online community with educational, social, and financial support. Appnovation helped create this cross-platform mobile app and web experience to connect users with friends, family, healthcare resources, and crowdfunding support for quit attempts.

Appnovation implemented the Quitter’s Circle digital solution to encourage community participation and make quitting more accessible through a user-friendly app. The initiative drove measurable growth, including tens of thousands of app downloads in the first year, along with increased website visits and more Twitter followers.

Quitter's Circle