Case Study: a top 10 pharmaceutical brand improves cancer support with Appnovation

Top 10 Pharmaceutical Brand cuts costs and time by 50% with Appnovation

Appnovation partnered with a top 10 pharmaceutical brand to address a critical gap in cancer care. The challenge was that individuals facing a cancer diagnosis often found themselves overwhelmed, turning to unreliable online sources which increased fear and uncertainty. Research showed a clear need for trusted emotional support to help patients remain committed to their treatment.

Appnovation developed a comprehensive, unbranded digital support program rooted in deep research with patients, caregivers, and nurses. The solution provided easy-to-understand, inspirational content and tools for healthcare professionals to share personalized information. The results were outstanding, including a bounce rate of just 15% (far below the 60% industry average) and users spending over two minutes on site. Healthcare professionals actively shared the resource, and the program's efficiency as a central hub reduced costs and time for new business units by 50%.