Case Study: TCL delivers a consistent mobile-first experience with Appnovation and Adobe Experience Manager

TCL scales global AEM migration with Appnovation to reach America’s No. 2 TV brand in five years

TCL, one of the world's best-selling consumer electronics brands, wanted to ensure its digital channels delivered a premium and intuitive experience consistent with its products. To achieve this, the company partnered with Appnovation to migrate its regional websites to Adobe Experience Manager (AEM) for a more consistent and compelling global presence.

Appnovation implemented a mobile-first redesign for TCL, restructuring site navigation, updating branding, and optimizing product landing pages. The team also created a new content management and SEO strategy. As a result of this work with Appnovation, TCL now has the tools and processes to scale its operations and deliver a superior, immersive experience across all channels.

TCL