Case Study: TCL North America achieves scalable, consistent digital growth with Appnovation

TCL North America powers nearly a decade of digital growth with Appnovation

Appnovation partnered with TCL North America, a leading consumer electronics brand, to address its need for a scalable and unified digital platform. The customer's rapid growth and disconnected systems were slowing delivery, limiting agility, and creating an inconsistent brand experience across different regions.

The solution involved Appnovation providing nearly a decade of full-service support for TCL's Adobe Experience Manager ecosystem. This included AEM migrations, a mobile-first UX redesign, a multilingual content strategy, and ongoing managed services with Azure infrastructure and global DevOps. As a result, TCL now operates a cohesive, scalable platform that delivers a premium and consistent digital experience across all regions.

TCL North America