Case Study: Semrush achieves a unified, scalable CMS and design system with Appnovation

Semrush unifies 55+ tools and speeds content publishing with Appnovation

Semrush, an NYSE-listed visibility platform, was preparing for a major rebrand and needed to move off its existing web infrastructure. Their challenge was to unify page ownership, introduce a shared design system, and create a single connected experience on a modern CMS. They partnered with Appnovation to achieve this.

Appnovation delivered a solution across three workstreams: technical architect consulting, a component-based design system in Figma, and parallel builds for a site reskin and CMS migration. The result was a unified design system, a refreshed enterprise site, and a new CMS publishing model that unlocked faster, more agile content operations for Semrush. Appnovation provided the governance and scalability to support Semrush's future evolution.

Semrush