Case Study: Pfizer upgrades Nexium 24HR digital experience with Appnovation

Pfizer upgrades Nexium 24HR with Appnovation, converting 31 of 54 microsites

Pfizer, one of the world's largest pharmaceutical companies, needed to enhance the digital brand experience for its Nexium 24HR product. Their challenge was to design, develop, and upgrade the product's microsite to deliver a superior user experience and open up new revenue streams. They engaged the vendor Appnovation for its expertise in Drupal development and digital services.

Appnovation designed and developed a fully responsive microsite for Nexium 24HR, ensuring brand consistency and integrating it with key systems like PfizerPro. Leveraging their previous experience from a large-scale migration project for the same client, Appnovation delivered an immersive digital experience that met Pfizer's objectives. The solution successfully established the microsite as a premier online destination for patient education.

Pfizer