Case Study: Pfizer achieves scalable digital personalization with Appnovation

Pfizer scales digital personalization with Appnovation across 750+ projects

Pfizer sought to transform its digital personalization offering into a trusted powerhouse, but faced challenges operating with speed and ensuring high quality across its many brands and business units. Appnovation partnered with the pharmaceutical company to help it mature and scale its personalization programs and technology.

Appnovation implemented a flexible resourcing model and provided strategic and technical expertise, allowing Pfizer to scale delivery teams in real-time. This decade-long partnership resulted in over 750 projects, the creation of scalable digital platforms, and significant outcomes including apps with hundreds of thousands of downloads and websites with millions of visits.

Pfizer