Case Study: Pfizer achieves a more consistent brand and customer experience with Appnovation's Drupal re-platforming

Pfizer migrates 66+ microsites to Drupal with Appnovation

Pfizer, one of the world's largest pharmaceutical companies, sought to standardize its web properties and migrate its numerous PfizerPro microsites from the NetWeaver platform to Drupal. The challenge was to achieve this re-platforming while ensuring a responsive design and a consistent global brand experience. Appnovation was engaged to handle this complex migration.

Appnovation developed an automated migration technology to successfully move over 60 microsites and the main PfizerPro homepage to Drupal. This solution delivered a cohesive, on-brand digital platform that provides healthcare professionals with a personalized experience and easy access to medical resources. The project by Appnovation resulted in a more consistent customer experience tailored to individual roles.

Pfizer