Case Study: Pfizer helps tens of thousands quit smoking with Appnovation’s Quitter’s Circle

Pfizer helps tens of thousands quit smoking with Appnovation’s Quitter’s Circle

The customer, Pfizer, partnered with the American Lung Association and faced the challenge of creating an online community to help people quit smoking by offering educational, social, and financial support. To address this, they worked with the vendor Appnovation on a strategy and engineering solution to build a cross-platform digital ecosystem.

Appnovation designed and developed the Quitter's Circle mobile app and online community. The solution leveraged social platforms to allow users to easily join a "quit" team, access resources, and crowdsource funds. The results were highly measurable, including over 3,300 app downloads, 500k+ increased website visits, 18k+ Twitter followers, and 140k+ Facebook fans in the first year, successfully helping tens of thousands of people.

Pfizer