Case Study: Pfizer enhances the Advil PM digital experience with Appnovation

Pfizer creates a responsive Advil PM experience with Appnovation

The customer, Pfizer, faced the challenge of transforming the online presence for its Advil PM brand. They needed to move beyond a basic website to create an innovative and immersive digital experience that reflected their global reputation. To address this, they partnered with the vendor Appnovation for engineering, platform development, and strategy services.

Appnovation designed and developed a new responsive and feature-rich site with a user-experience focused design. The solution incorporated content from a sleep expert and was optimized for cross-platform usage. The result was a stylish digital platform worthy of the Advil and Pfizer brands. A Pfizer manager stated it was the smoothest project he had worked on in five years, highlighting the excellent development and project management provided by Appnovation.

Pfizer