Case Study: Pfizer achieves 400% eSampling participation growth with Appnovation

Pfizer boosts eSampling participation by 400% with Appnovation

The customer, Pfizer, one of the world's largest pharmaceutical companies, faced the challenge of decreasing access to doctors for their sales representatives. They needed a new, customer-centric way to reach prescribers and provide product samples to increase brand awareness and drive prescriptions. They partnered with vendor Appnovation for engineering and platform development services.

Appnovation developed a responsive eSampling application for the Australian market, allowing healthcare professionals to order samples and resources 24/7. A key feature was the ability for users to draw their signature electronically on any device. This innovative and compliant digital tool increased participation in Pfizer's e-sampling program by 400% when transitioning to the electronic signature.

Pfizer